Professional DJ & MC
Sam Lurie’s journey as a DJ began at just 15 years old. It all started at a summer camp dance, where he was captivated by the energy and presence of the DJ behind the booth. Fascinated by the craft, Sam asked if he could watch from behind the DJ table. Within months, he was working as that DJ’s assistant, performing at Bar and Bat Mitzvahs every weekend.
As his skills developed, Sam quickly moved into lead DJ roles for school dances, Sweet 16s, birthday parties, and graduations. His passion for entertaining continued to grow, leading to gigs at bars, nightclubs, corporate events, and eventually weddings. Since 2009, his focus has been almost exclusively on weddings, bringing a highly personalized and professional approach to every event.
Now approaching 30 years of experience, Sam brings deep industry knowledge and a thoughtful approach to every TSG wedding he performs. He often tells couples, “I know no one is coming to your wedding to see me.” His philosophy is centered on customization, tailoring every detail to reflect each couple’s unique vision. His style is professional and detail oriented, with one goal in mind: delivering a fun, classy, and unforgettable experience.
What Sets Sam Apart?
Sam prides himself on precision planning. He believes the more time and effort he invests with couples beforehand, the smoother and more enjoyable their wedding day will be. As an MC, he is polished and well-spoken but keeps his time on the microphone to a minimum, saying only what’s necessary to keep the celebration flowing smoothly.
His philosophy is simple: “If I can play your requests, take some guest requests, and mix in what I know will work based on reading the crowd, the dance floor should be packed, and I won’t need to say a word.”
For Sam, music selection and mixing are everything. The right song, played at exactly the right moment, creates lasting memories and keeps the energy going all night.
Experience & Recognition
Having DJ’d thousands of events, Sam now limits his schedule to approximately 50 weddings per year, often booking more than two years in advance. His career has taken him throughout all six New England states, as well as New York, New Jersey, Florida, Israel, and even China.
He has been featured in DJ Times Magazine and has appeared as a presenter at The DJ Expo in Atlantic City, New Jersey. While he has checked off plenty of career milestones, Sam still believes the greatest reward is hearing a couple say that he helped create one of the best nights of their lives.
Beyond the Booth
Sam is an Eagle Scout and a graduate of Fitchburg State University, where he earned a bachelor’s degree in Computer Information Systems. By day, he works as an IT manager and is a CISSP (Certified Information Systems Security Professional). On weekends, he’s in his element, filling dance floors and keeping the party going.
Outside of DJing, Sam is a loyal Red Sox fan and season ticket holder. He also has a passion for unique cars, of which he owns several, and enjoys just about anything automotive. On a rare weekend off, you’ll likely find him at a car show, track day, rally, or even Cannonballing across the U.S. He’s also quietly loves vintage Magic: The Gathering cards.
Sam lives in Billerica with his wife, Elissa, their young son, Solomon, and their Golden Retriever, @Turbo.TheGolden.
Want to hear some of Sam’s mixes? Check him out on Mixcloud.